That statement was said by Johari Zein, CEO of PT Jalur Nugraha Ekakurir (JNE) in his welcome speech that sounds to 'challenge' thousands of JNE employees in its 21st Anniversary, which was attended by company founder, Suprapto and JNE board of directors - M. Feriadi (Sales & Marketing Director), Chandra Fireta (Finance Director) and Edi Santoso (Operational Director), in Yatuna Complex, East Jakarta. Johari also said to all employees that there are companies that escalate, but later they will fall down fastly. JNE that is escalating now doesn't want to fall, but leap to be highly developed. "If we commit to move forward without foreign companies, there'll be a compensation that we should do like work diligently, hard, and efficiently. The bottom line is to change the organisation structure and corporate culture, work system and promoting 20 managers who 'love Indonesia', which all of them are done to face tough competition in logistic industry," Johari said. In 1990, early establishment, company only handled import delivery; then, in 1996, JNE entered courier business for domestic and goods distribution to all Indonesia regions. Now in 2011, Johari said what have been achieved by JNE to become bigger and keep standing is the result of hard work of 3,000 JNE employees as 'knights' in all over Indonesia, business partner in 2,300 service spots and trust from clients. This year, company has reached by 30%, and next year, JNE will increase sales target about 40%. In 2012, JNE will transform its effort to be the world class logistic company, yet still commits to be the 'host' in own country. The transformation is because: 1. Logistic industry is a promising business opportunity (at about 1, 000 trillion Rupiah special in Indonesia), 2. The Asia Free Trade Area (AFTA) that gets closer, and 3. Contribution in Indonesia economy. Therefore, JNE will do restructuring and strengthen the logistic business line. Like investment in sea transportation and IT utilization as the mainstay in logistic services. The JNE Anniversary is a company’s annual routine agenda to celebrate the establishment of the company and to create family and friendly environment amongst JNE employees. The series of the JNE 21st anniversary, was started with JNE Sport week, Pronouncing Thanks for JNE success as the leader in courier and expedition market, JNE's clean environment, Great Kids, Cupcakes for clients, and as the final program was Art Week in Yatuna Complex the same moment at JNE anniversary. Moreover, as the supports of logistic and distribution business, JNE has expanded its services to Money Transfer, Delivery of Local Snacks (PESONA), Regions to regions delivery (PELIKAN), Moving Services, Land, Sea and Air Deliveries, Airport Transfer and Customs services. JNE commits to improve trustworthy to clients by doing restructuring in infrastructure, Training (human resource), product innovation like My-Orion tracking on JNE's website, e-commerce, and the use of social network, and others.(mar)