The demand for ready-made frozen food in Indonesia continues to grow year by year. According to the Indonesian Cold Chain Association (ARPI), the market value of frozen food in Indonesia exceeded IDR 200 trillion in 2024. This increasing demand has led to the emergence of MSME entrepreneurs who focus on frozen foods and offer healthy food options free from preservatives. With more choices of healthy frozen foods, people are easier to arrange a practical, appetising and nutritious menu, especially in this Ramadhan for the sahur and breakfasting food.

PT. Citra Van Titipan Kilat (TIKI), one of the leading logistics companies in Indonesia, launched TIKI Frozen Delivery or TIKI FROOZY, the newest innovative product for frozen food delivery. With a special facility, this service convinces that the delivery will arrive on the and the price is affordable. Currently, there’s a service for inter-regional delivery in Jakarta.

“The growth of frozen food market value that keeps rising reflects people’s modern lifestyle who need a practical and fast solution. The presence of TIKI FROOZY will add more options of a reliable frozen food delivery with proven track records,” said Yulina Hastuti, the President Director of TIKI. “Through this service, we would like to support the entrepreneurs of frozen food and provides comfortness for customers to get qualified products using safe, fast and affordable delivery service.

In the launch of TIKI FROOZY, Yulina also emphasized the importance of frozen food MSMEs is to give concerns to their packaging in maintaining the quality of frozen food during shipping. “To maintain the quality of frozen food during shipping, it is important for sellers to use packaging that can maintain optimal cold temperatures. The use of insulating materials such as styrofoam, thermal bags, and additional ice gel or dry ice is highly recommended to prevent melting during the trip,” said Yulina. “In addition, packaging in airtight and safe containers will also help avoid the risk of contamination, ensuring that the product reaches customers in the best condition.”

With TIKI FROOZY, every frozen food shipment gets special treatment to maintain its optimal quality. This service is equipped with a chiller facility to maintain cold temperatures, special labeling for easy recognition and careful handling, and a same-day delivery guarantee for packages sent before 11 am. In addition, this service offers a flat rate of up to 5 kilograms, providing an economical and practical solution for MSMEs who want to ensure their products reach customers in the best condition.

Along with the launch of TIKI FROOZY on March 11, 2025 at Resto Titik Temu, Jakarta, TIKI also held a talk show titled “Frozen Food: Healthy & Practical Alternatives for Sahur and Breaking Fast” which featured Yulina Hastuti, President Director of TIKI, with resource persons Dr. dr. Luciana B. Sutanto, MS, SpGK, a clinical nutrition specialist, and Michael Hariadi, Co-Founder of “Satu Porsi”, a ready-to-eat frozen home food processing company.