The Indonesian flag carrier, PT. Garuda Indonesia Tbk. (Garuda Indonesia) and Liverpool Football Club and Athletic Ground Limited (Liverpool FC) launched the partnership on Monday (Sep. 3) for as long as three competition seasons (2012-2015). The launch was done through the sign on working contract agreement by the Managing Director of Garuda Indonesia - Emirsyah Satar, Marketing Director & Sales of Garuda Indonesia - Elisa Lumbantoruan and the Managing Director of Liverpool FC, Ian Ayre, Financial Director of Liverpool FC, Philip Nash. The signing was witnessed by the Indonesian Ambassador for British Hamzah Thayeb and a legendary football player of Liverpool FC in 1980-1990, Ian Rush. Emirsyah said that the joint venture with Liverpool is in line with the "Quantum Leap" program of Garuda Indonesia to carry an image of its as a "Global Brand" and to become "Global Player " in International Aviation industry. This joint venture gives good opportunity to the Garuda Indonesia to enhance its awareness in International market through marketing communication facilitated by global Liverpool "channel". With this exclusive joint venture, Garuda Indonesia will become Global Official Airline for Liverpool, especially in every tour that they conduct to many countries in Asia and Australia. Also, the Liverpool management gives chances to the Garuda Indonesia to apply "campaign program" of marketing communication using their facilities. The facilities, for example, are Logo implementation on Light Emitting Diode (LED) in the field Anfield stadium in every championship that Liverpool conduct and aired by the leading television networks in all countries in the world. Moreover, the Garuda Indonesia also has access to interact with 10 million fans in official Facebook of Liverpool and one million followers of Liverpool in their official Twitter account. If the plan works smoothly, Liverpool will conduct Asia tour next year, and one of the countries they will visit is Indonesia where both Garuda Indonesia and Big Reds Indonesia expect the spirit of Indonesian football will grow and be progressed.(mar)